Going back about 15 years ago I tried to get a client to make socio-political comments in their advertising. They thought it was great and creative, but clearly they wanted to sell outerwear and went with the traditional guy standing on a colored background. A few weeks ago Nike ran an ad in the New York Times thanking 'ignorance' for starting a conversation and drew attention to the positive accomplishments of the Rutger's women's basketball team. I like Nike's idea for the ad, but is it a tad self-serving? I wish it didn't take an 'event' of slander to get corporations to develop socially conscious advertising. I must be dreaming. The above-mentioned outerwear company is now defunct.
Thursday, April 26, 2007
NIKE - THANK YOU IGNORANCE AD
Going back about 15 years ago I tried to get a client to make socio-political comments in their advertising. They thought it was great and creative, but clearly they wanted to sell outerwear and went with the traditional guy standing on a colored background. A few weeks ago Nike ran an ad in the New York Times thanking 'ignorance' for starting a conversation and drew attention to the positive accomplishments of the Rutger's women's basketball team. I like Nike's idea for the ad, but is it a tad self-serving? I wish it didn't take an 'event' of slander to get corporations to develop socially conscious advertising. I must be dreaming. The above-mentioned outerwear company is now defunct.
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