And they'll be sneaky about it.It looks like NBC takes the cake for tops in product placements. NBC also owns Bravo, so you will see in the chart below that NBC Universal has 8 out of 10 of the top program product placements in 2007. In a rare combination of corporate sponsorship and all-out advertising, on New Years Day, musician Seal performed live on, “The Music of Seal on Ice,” (NBC) while Gold Medalist skaters performed for the crowd with proceeds going to the nonprofit organization Autism Speaks. On a side note, Bob White, Autism Speaks co-founder, whose grandson is autistic, is Vice Chairman of General Electric and served as CEO of NBC for 20 years.
There were quite a few corporate sponsors, one of which was Musselman’s applesauce. The show was quite effective in interviewing the skaters and their families about their Musselman’s healthy snack choices. The show itself was rather odd, but I love Seal and continued to watch in awe while the advertising and promotion machines were seamlessly integrated both in program content and the “traditional” commercial advertising. According to one blogger who was at the “live” event, Seal actually went backstage for 5 of the songs while the skaters performed to canned Seal music, yet the broadcast showed only the Seal live performance. Keep your eye out for more product placements and less 30 minute spots in the future.
TOP 10 MOST EFFECTIVE PRODUCT PLACEMENTS OF 2007
1.TYSON - Extreme Makeover: Home Edition (ABC)
2.Sue Bee Honey - The Apprentice LA (NBC)
3.Soft Scrub - The Apprentice LA (NBC)
4.KRAFT - Top Chef (Bravo)
5.Propel Fitness Water - Workout (Bravo)
6.Smart Mouth - The Apprentice LA (NBC)
7.NEXXUS - Shear Genious (Bravo)
8.Second Life - The Office (NBC)
9.Visa - What Not to Wear (TLC)
10.
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