In August of 2007, with no confirmed subjects nor a location at which to shoot, Friedler and Palmer embarked on a highly emotional 30 day roller coaster ride that would eventually bring together 173 naked human beings of every shape, size and walk of life. Entering a single white room with a red curtain, the participants of “Naked Las Vegas” open themselves up, baring not only their bodies, but also their souls.
Greg Friedler says he is "completely mesmorized by people, by raw humanity. What do people do for a living? How does this in some way define a person? Where does a person fit into Society? What do people dream of doing or being? What class is someone? Can we arrive at a person’s essence based solely on their raiment?"