
They also have an interesting statistic on their site: "The Internet is used regularly by almost two thirds of American adults, surpassing the level of penetration achieved by television in 1960, when that medium first played a vital role in the outcome of a presidential election. The Internet is no longer a novelty, but is rather a necessary campaign tool. Airing just 739 times in a total of three states, the controversial "Swift Boat" ad gained much of its considerable traction from the Internet and 24-hour cable news channels."