BEYOND OIL: BP's OLD AD CAMPAIGN REVISITED

In light of the catastrophe with British Petroleum's off shore drilling rig, and the terrible environmental issues that have been caused because of it I decided to search for an old campaign that BP ran in 2004. What stuck in my mind the most about those ads is how much BP professed to be so environmentally responsible. The print ad campaign was created by NY ad agency Ogilvy & Mather. It's just too ironic, and certainly worth remembering. I hope beyond darkness that there's light—responsibility too.

Here's the text from the "Beyond Oil" commercial:

Beyond darkness there is light.

Beyond a thorn there is a rose.

Beyond practice there is perfection.

Beyond fear; courage.

Beyond 10 seconds; nine.

Beyond danger; a thrill.

Beyond power; responsibility.

Beyond patience; Fulfillment.

Beyond crisis; a solution.

Disease; a cure.

Beyond pain; joy.

Effort; reward.

Beyond winter; summer.

Beyond darkness there is light.

Beyond petroleum; BP.

For BP, I think it's certainly time for them to think outside the barrel—and hurry it up.

MILLION DOLLAR AD BLITZ TO KILL NET NEUTRALITY ~ SAVE THE INTERNET

On Tuesday morning, an AT&T-funded front group, Americans for Prosperity, announced a $1.4 million advertising blitz to try to convince Americans that the FCC is plotting to "take over the Internet." Last week, the FCC simply proposed to “reclassify” aspects of broadband under Title II of the Telecommunications Act to better advance its goals of bridging the digital divide and safeguarding the free and open Internet. But AFP is spinning this into, laughably and somewhat ironically, a “government takeover.” During yesterday’s press conference, AFP trotted out Grover Norquist, the right-wing hit man perhaps best known for threatening to “drown the government in a bathtub,” to put his stamp on their cause.




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BUCKETS FOR THE CURE CAMPAIGN

What were they thinking? There's plenty of data that supports the fact that diet plays a significant role in preventing cancer. So how did the fundraising team at Susan G. Komen decide that a partnership with KFC was a good fit? A KFC press release states, "KFC is joining the fight against breast cancer with a national “Buckets for the Cure™” campaign aimed at educating more women about breast health, generating support for the cause and attempting to make the single largest donation in the history of Susan G. Komen for the Cure." According to bucketsforthecure.com, KFC is contributing 50 cents for each "PINK" bucket sold and their goal is $8.5 million. To date they have raised over $3 million, but only have until May 9th to reach their goal.





Susan G. Komen has long been a recognized and respected brand, but they have led the organization into an ethics quagmire. Unfortunately, by adding KFC to their "Million Dollar Council Elite" the message to women is that funding is more important than women's health.