Did you know that there are global youth culture marketing intelligence companies offering street credible data? These companies measure trends and mainstream subcultures. Sometimes we don't realize, or we forget that these type of companies exist and are selling information to the media, entertainment companies and retailers. One such company is Label Networks. But their research is interesting. The Fall Report '06 clearly indicate that the youth culture are empowered through personal communication and a 'lifetime' of technology resulting in greater consumer control, which is influencing trends in fashion, sports, music, entertainment, advertising, marketing, and lifestyle choices.

Their recent youth consumer study revealed:

70.5% of 13-30-year-olds believe that MySpace is an internet fad

Top electronic devices you cannot live without�
27.7% Cell Phone
27% Computer
23.2% iPod

Skateboarding is the top sport females 13-24-years-old want to learn the most. Percentages age higher than males for 3rd year in a row.

Top Future Concerns: Relationships, Happiness, Work; Terrorism dropped most because as young people explained, We just live with it--Terrorism is always there and we're used to it�

42.4% say they communicate mostly through IM Average # of Texts Per Day, IM, SMS = 11

Another study by Universal McCann, a 13 billion dollar advertising agency with over 3000 employees in 100 countries, 'The New Digital Divide' concludes that consumers are increasingly relying on non-traditional platforms for entertainment, news, social interactions, shopping, and other daily activities.

Research they collected showed:

Yahoo, AOL and MSN Messenger are among the top Internet services in terms of awareness and use by ages16-3 and

Nearly 40% of the 16-34 group have met someone face to face after meeting on the Internet. Get Report