PSAs PROMOTE CIVIC ENGAGEMENT

According to the Federal Voting Assistance Program (FVAP) during the last twenty-five years there has been a dramatic decrease in voter turnout among 18-24 year-olds. In addition, a 2002 report conducted by The Center for Information & Research on Civic Learning & Engagement found that 57 percent of American youth aged 15-25 are completely disengaged from civic life and politics. Furthermore, adults who began volunteering as youth are twice as likely to volunteer as those who did not volunteer when they were younger, according to a 2001 report from the Independent Sector and Youth Service America.

New survey reveals that 95 percent of young adults believe that..."What goes around comes around.

The PSAs aim to encourage young adults to become involved in their communities in any way they can, including voting in local elections, volunteering in their spare time or reading the newspaper and discussing current events with friends. The television, radio, print, outdoor and Web ads humorously show audiences what happens to people when they are not civically engaged and encourage them to "get good karma."

The campaign uses humor to communicate to young adults that acting on what is important to them will protect them from having "bad karma," or negative consequences. All of the PSAs end with the tagline "Stay on the universe's good side. Volunteer. Vote. Get involved." The PSAs direct audiences to visit www.GetGoodKarma.org, a new interactive website, for tips on how to become civically engaged.

VOICES SELECT | FILM | MOTHERHOOD MANIFESTO

Women shouldn't be discriminated against simply because they are mothers... but they are! Hear about true experiences of American mothers, and learn how shared problems can be solved. MomsRising’s intent is to engage millions of women and other caregivers, to educate the public about the problems facing mothers and families, and to provide avenues for civic engagement, as well as common-sense solutions to shared issues.

"Despite all the rhetoric about being family-friendly, we have structured a society that is decidedly unfriendly... What's missing now is a movement. What's missing now is an organization. That's why MomsRising is so important." -- Senator Barack Obama, 9/28/06

“Today, two-thirds of all moms also work outside the home…and government must take your side.” --President George Bush

Find out more about Mom'sRising, the grassroots organization mobilizing mothers across the country. Order the video

BRING PEACE HOME

What You Can Do For Peace Today--

Every so often, the right message comes along at just the right time. At a point in history when the world has never needed more peace, comes a book whose message is both ageless and urgently relevant. Where Peace Lives, by Debbie Robins, is a book for all ages about an angel named Peace who’s been locked in a glass box and can’t get out. It’s about the journey to find the Three Keys that will set Peace free. The characters are inspired by the peace teachings of Dr. Martin Luther King, Jr, Buddha, Gandhi, Christ, Moses and the Prophet Muhammad.

When you click to BRING PEACE HOME, you will also bring home some extraordinary gifts, hand-picked for you by some of the most influential voices for peace of our time. The value of this unprecedented opportunity: gifts of peace in your own life and in the world.

Treat yourself to PEACE.


“....the coolest ride with pearls of wisdom.”

“....a beautiful invitation to practice peace.”

“....a magical fable to delight, inspire and educate.”

“....a roadmap to the soul.”

Order now

MOTHER'S DAY FOR PEACE

Did you know that originally, way back in 1870, Mother's Day was envisioned as a time for women to come together and unite for peace?

The Brave New Foundation launched a new short viral video in honor of Mother’s Day featuring actresses Felicity Huffman, Vanessa Williams, Alfre Woodward, Christine Lahti and feminist icon Gloria Steinem. The video celebrates the original meaning of Mother’s Day, founded during the Civil War as a call upon women to unite for peace in the name children everywhere.

The film features the celebrities and two Muslim women reading the original Mother’s Day Proclamation and sharing their thoughts on the meaning of Mother’s Day. “I’m not only parenting Mavis and Duncan,” says Alfre Woodward in the video, “but I am responsible for every child.” Actress Christine Lahti states, “Mother’s Day to me means a global notion of Motherhood, of course I think about my children and my mother ... but I can’t help think about the mothers of all the Iraqi civilians and soldiers who are dying every single day, I can’t help think about our own soldiers who are being killed every day, I think Mother’s Day is a day to bring violence against our children to an end.”





The film gives viewers a chance to honor the original meaning of Mother’s Day after watching the three minute video at www.mothersdayforpeace.com, by purchasing an e-card for their mothers. All proceeds from e-cards will benefit No More Victims, a non-profit organization which brings war-injured Iraqi children to the United States for medical treatment. Contributions made through the site will go to help bring Salee, a ten-year-old girl who lost both of her legs in the Iraq war, to Greenville, South Carolina where she will receive surgical treatment and prosthetics.