According to the Federal Voting Assistance Program (FVAP) during the last twenty-five years there has been a dramatic decrease in voter turnout among 18-24 year-olds. In addition, a 2002 report conducted by The Center for Information & Research on Civic Learning & Engagement found that 57 percent of American youth aged 15-25 are completely disengaged from civic life and politics. Furthermore, adults who began volunteering as youth are twice as likely to volunteer as those who did not volunteer when they were younger, according to a 2001 report from the Independent Sector and Youth Service America.New survey reveals that 95 percent of young adults believe that..."What goes around comes around.
The PSAs aim to encourage young adults to become involved in their communities in any way they can, including voting in local elections, volunteering in their spare time or reading the newspaper and discussing current events with friends. The television, radio, print, outdoor and Web ads humorously show audiences what happens to people when they are not civically engaged and encourage them to "get good karma."
The campaign uses humor to communicate to young adults that acting on what is important to them will protect them from having "bad karma," or negative consequences. All of the PSAs end with the tagline "Stay on the universe's good side. Volunteer. Vote. Get involved." The PSAs direct audiences to visit www.GetGoodKarma.org, a new interactive website, for tips on how to become civically engaged.
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