BP RUN ADS "TO MAKE THIS RIGHT"

BP ran ads in New York Times, the Wall Street Journal, USA Today and the Washington Post according to AdAge.com. Their tagline, "We will get it done. We will make this right" hardly provides a warm and fuzzy feeling about the worst U.S. environmental disaster in history. Everyone knows oil is still spewing from their pipeline and after over a month they have been unsuccessful at capping what seems like a never ending crude oil flow. Placing the new ad with the 2004 versions I posted last month add to the irony of their meaninglessness.

BP will most likely never recover from this catastrophe, which should have been prevented to begin with. Now it seems obvious that there aren't other oil companies that have a contingency plan for the problem either. If they did, they would come forward as a PR hero to fix the problem. It's quite discouraging that the public was told that oil rigs were safe because nothing had ever happened before. Beyond that, not having a plan for how to deal with a huge environmental blow like this is unconscionable. The best we have is a "unified command established to manage response operations" at Deepwater Horizon Response. Stay up-to-date on the latest news.

Live feeds from various remote vehicles (BP site)

Photos

US Coast Guard Photos