Boutique Owner Grows Small Business by Using Social Media and Cause Marketing

Carla Gizzi knows her business. She's had a vintage inspired home and jewelry boutique in Red Bank, New Jersey for fifteen years. She says that business has slowed in the past few years, but with a loyal following it hasn't disrupted her passion for buying merchandise and finding new ways to promote her shops. By using a combination of social media and cause marketing strategies Carla is bringing in new customers and growing her business. 

Real Stories. Real People. Webisode by Lori H. Ersolmaz