Thursday, March 27, 2008

VOGUE COVER: LeBron and Gisele

You know I caught the discussion about this on the Today Show and was very intrigued. First I couldn’t believe that the mass media picked up on the story, although they did so because bloggers got so heavily into it. Ann Curry was excellent as she asked Nancy Giles (from CBS morning show who I really like) what do African American people see in this picture that white people don’t see? Nancy Giles said that blacks are always depicted in the media as aggressive, threatening and as primal beings. Advertising guru Danny Deutsch saw nothing wrong with the cover at all.

Actually they showed other Annie Lebowitz shots for the cover and I too think that they should have used one where LeBron and Gisele were both in movement, it was a great shot, but maybe the editors at Vogue thought it was too Sports Illustrated. I think this does help to perpetuate the stereotypes that Giles referred to and may purposefully be provocative. I’m sure LeBron got paid well for the shoot, plus that type of promotion boosts other career opportunities for him. So it’s easy to see why he would be positive about the cover shot. I personally think they made Gisele look like a weak figure, even a bit odd—twisted and her footing doesn’t appear well balanced. It looks like the only reason she’s standing upright is because LeBron is holding her up, yet that point of view wasn’t discussed on the Today Show.

Perhaps Vogue wanted some extra promotion for the magazine cover? 

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