Wednesday, April 01, 2009


A short video produced by FedEx took top honors in the first annual Corporate Citizenship Film Festival organized by the Boston College Center for Corporate Citizenship in coordination with their Corporate Citizenship Conference, Leading Change, Finding Opportunity held March 29th to the 31st in San Francisco. The FedEx video demonstrated how the company uses its transportation and logistical skills to meet the needs of communities around the world. The video powerfully demonstrated the value of moving vital relief supplies into communities following humanitarian crisis such as the Chengdu earthquake. The film also featured community groups and a broad range of FedEx employees working together with the common goal of making a positive impact during difficult situations.

Rose Flenorl, FedEx’s manager of social responsibility, accepted the award for the company at the 2009 International Corporate Citizenship conference in San Francisco and said “As a corporate citizen, we are committed to building stronger communities through volunteerism, corporate donations, charitable shipping and sponsorships with major charities. Our story is a salute to the amazing work of nonprofit organizations and our FedEx team members who are making an incredible impact in the lives of people worldwide.”

This is the first year of the Boston College film festival, and there 15,000 votes cast in the competition. Judging by the comments, it was apparent that a good percentage of the voter were cast by “average citizens” who came across the film festival through a variety of paths and were simply gratified to see companies’ good works in their communities. Companies that entered their work in the film festival were: Accenture, Aetna, Allstate, Amway, AT&T, Bank of America, Best Buy, Campbell Soup Company, Coca-Cola, Deloitte, Ernst & Young, Exxon Mobil, FedEx, Hitachi, Intel, Mars North America, McDonald’s, Microsoft, Northrop Grumman, Novartis Pharmaceuticals, Pitney Bowes, PricewaterhouseCoopers, UPS, Western Union and Whirlpool.

The videos can be viewed online at the Boston College Center website. Each video is between 1 and 3 minutes in length and captures each company's positive impact, typically in partnership with nonprofits, customers and employees, on social and environmental challenges.