NONPROFIT CREATES MEDIATED ENVIRONMENT IN NYC STREETS

The March 25th edition of the Chronicle of Philanthropy highlights an effective use of new technologies like SMS mobile marketing and building projections to create a mediated environment. Nonprofit organization, Pathways to Housing in NYC uses video projection as an awareness and fundraising effort to effect change in the homeless population. Although many people just walk past homeless people on the streets of Manhattan, this projection installation forces citizens to see that there is a way they can get involved without directly interacting with homeless people on the street.

Pedestrians are asked to make a small donation via their cell phone that would be added to their mobile phone bill in a similar fashion to what was recently used to provide financial support in the aftermath of the earthquake in Haiti. When a donation is made by a donor-pedestrian the video projection reacts to show the person who was seen sleeping at the bottom of the building get up and walk through a doorway of an apartment. The projection was set up at nine locations over a three-day period.

DOCUMENTARY SERIES: BRICK CITY

If you live in New Jersey, this documentary series on the Sundance Channel shouldn't be missed. BRICK CITY is a five-part documentary series that fans out around the city of Newark, New Jersey to capture the daily drama of a community striving to become a better, safer, stronger place to live. Against great odds, Newark’s citizens and its Mayor, Cory A. Booker, fight to raise the city out of nearly a half century of violence, poverty and corruption. In the five one-hour episodes of BRICK CITY, the lives of Mayor Booker, citizens on the front lines, and key figures re-making the city – from developers to ex-gang members - intertwine in a portrait of a city at a critical moment in history. Produced by Forrest Whitaker. Airs every night this week, 10 pm - Sundance Channel. Also available on demand. Don't miss it.

NEW YORK TIMES MAGAZINE PULLS PHOTOGRAPHIC ESSAY

Edward Martins, a Portuguese photographer living in London has had his photo essay about the U.S. mortgage and real estate bubble removed from The New York Times online slide show due to digital cloning and manipulation in photographs that were promoted as manipulation-free. A blogger initially noticed that three of Martin's photos were indeed digitally enhanced and manipulated in Adobe Photoshop. Photo District News an industry tabloid paper picked up on the story.

Although the manipulations might appear as a minor indiscretion, when understanding the nature of cloning, unfortunately for the New York Times' special presentation of an historical event in this country, an artist making aesthetic corrections to enhance journalistic photographs poses a major breach of ethics. It's bad enough when ordinary readers often don't recognize a construction for what it is, especially when dealing with issues like women's representation and body image, where a great deal of human flaws are removed or repaired. That's advertising. But Martin was commissioned to take photographs that were meant to serve as a historical document of our economic times. Good thing someone was paying attention and deconstructing the images.

See the manipulated photos.

Read Simon Owen's interview with the blogger who exposed the manipulations.

WHAT'S UP WITH MEDIA TECHNOLOGY CONVERGENCE?

The New York Times recently ran an article, What Convergence? TV's Hesitant March to the NET, about how we aren't going to see the Internet on television screens any time soon. This boils my blood. Ok, I'm probably one of the few who is chomping at the bit to get the Internet on the fabulous flat screen TV we have in our family room. Since we purchased and installed the TV sometime last year I have been dismayed over the fact that although the TV is great with high definition (HD) content, anything produced prior to HD is blurry and low quality at best. Albeit it's large and we can see the TV from a great distance, but three fourths of all content is not HD, so the quality is mediocre. Ok so I'm getting used to this fact. The public has been sold on how great the TV's are, but we also have to purchase other media devices, all which don't work together. And according to the New York Times article, spokespeople from SONY and Sharp basically think people don't care to get the Internet on their televisions. I'm pretty sure that people would like to be able to multi-task, and search the Internet to gain a multitude of media at the same time as watching the broadcast programming.

The TV manufacturers don't want to deal with all the problems that come with the concept. According to the New York Times article, mainly viruses. These companies have made money from the multiple devices that we have in our homes. If we have one large screen at home that does it all, that will begin to cut out the need for multiple devices like stereos, movie download devices, DVD players, etc all which will cut down profit. But, that seems like short term thinking. With media the opportunity for innovation and profit is wide open. So what's the problem? According to Convergence Culture, Where Old and New Media Collide, by MIT Professor, Henry Jenkins, "Delivery technologies become obsolete and get replaced; media, on the other hand, evolve. Recorded sound is the medium. CDs, MP3 files and 8-track cassettes are delivery technologies."

Media is a cultural production and a business. Every type of media whether we see it on a hand-held device, a PC or on a large screen television will continue to evolve. As Jenkins explains, "The perpetual tangle of cords that stands between me and my "home entertainment" center reflects the degree of incompatibility and dysfunction that exist between the media technologies...The old idea of convergence was that all devices would converge into one central device that did everything for you (a la the universal remote). What we are now seeing is the hardware diverging while the content converges."

Media content is growing and can be found everywhere. In window displays, digital billboards on the Turnpike, digital displays in elevators, at the grocery store and in train stations. We are watching a redefining of culture that is shifting all around, us every day. We are inside and outside of it, whether we are producing or consuming it. Media never stops converging, regardless of the devices available to incorporate the media we want to produce and consume. While the device manufacturers and technology companies try to sort it all out, consumers will continue to seek and use the media they want and work-around the devices. Anyway, a few months ago we were at a friend's house who had a device that allowed Internet browsing on a flat screen TV. I was very disappointed to realize that the text was so tiny it was impossible to read unless you were a foot away from the screen. Images were great, text not so great. I generally sit about 9 to 14 feet away from the TV. Oh well. I'm fine with my large computer screen.

Exploiting Media-George Monbot's Way

For the last few months I've been working on an advocacy video. I thought it was especially ironic that today while reading a guide for using media and research for advocacy: low cost ways to increase success, that I happened to find a case study from George Monbiot. I wasn't familiar with Monbiot's work, but he certainly has produced a succinct and straight-forward activists guide to exploiting the media.  He should know. He started his career in the BBC's Natural History Unit as a radio producer and he's a contributor to the Guardian with a series called Monbiot Meets. Here's the ironic part. Just as I'm reading Debra Efroymson's media and research for advocacy guide with Monbiot's case study, up pops an email with my daily digest from the Real News Network. The subject header: George Monbiot Challenges Chief Executive of Shell. Well of course that made me curious. The activist/journalist/producer is doing exactly what he tells others to do. Get up and act. Although Shell Oil is happy to advertise their commitment to renewable energy they are not terribly transparent about exactly what that commitment is. Monbiot finds Shell exploiting the media for their own selfish interests. Advocates take heed. As Mobiot explains in his activist guide it's all part of  'news management.'  See Monbiot in action.  

Do download Using Media and Research for Advocacy:  Low Cost Ways to Increase Success. It's one of the best and most comprehensive guides on the topic that I've read.

SCREENS: HERE, THERE, AND EVERYWHERE.

There was a very interesting and exciting discussion that was published in the New York Times Sunday Magazine a week ago about the proliferation of screens and how it’s changed advertising forever. Benjamin Palmer, Lars Bastholm and Robert Rasmussen, three advertising guys spoke forthrightly about the state of advertising today. They discussed the fact that advertising has always been persuasive, but now it needs to make a shift into the authentic zone because young people can actually check on the Internet to see if the claims are even close to being true—creating a new marketing “transparency”. That can throw a real big curve ball to advertisers and their creative people. Lars Bastholm, who has worked onXbox, Coke and Motorola campaigns, sets the record straight, “Most media, like television, used to be a kind of flow. You’d sit down, you’d turn it on and you’d watch. The reason advertising is completely broken is that the flow doesn’t exist anymore. There’s no prime time. There’s no such thing as must-see TV. Everyone’s composing their own flow.”

We are still in the age where the advertisers are trying to figure out how to deal with all the content creation and the lack of the Millennial audience’s interest in television, the old-time prime advertising vehicle. Brands need to find a way to have a relationship with their audience. In 2006, BBDO’s GenWorld Teen Study argued, “If your brand wants a relationship with this generation (Millennials) connect them to each other…hype causes apathy, but meaning energizes. To stand out, be a brand that matters.”

Bastholm provides an incredibly astute case study about EA Sports, a brand getting it right and interacting with its audience. “On YouTube, someone posted a clip of himself playing the company’s Tiger Woods golf game. He put it up as a joke, laughing at EA Sports, because he had discovered a glitch in the programming that allowed Tiger to walk right out onto a pond next to the golf course and shoot his ball from there. So the company saw the video, and in response, it uploaded this ad to YouTube that said: “It’s not a glitch. He’s just that good.” The ad showed the real Tiger, in live action, actually walk on water and shoot a ball.” This shows an ingenious ability on the part of an advertiser to take a risk and fly with it. However, according to Benjamin Palmer that’s certainly not the norm at the moment. Advertisers are resistant to changing with the times and the shift in audience, “They assume their business practices will carry on forever.”

Well they simply won’t be able to afford to do that any longer. In February the digital signal will take over from analog and it won’t be too long before the “TV” just becomes a big screen to view all the content available—at home. There will be billions and billions of websites and other media and pop culture, and advertising will need to find its place, but not in its typical “overkill” manner. Then there’s the wide world of the mobile screen, as well. Brands will need to figure out how to make a long term, “authentic” connection between their brands and media consumers. They better get crackin’. In the meantime, it’s fun to watch and be a part of what’s happening.

VOICES OF HOPE LAUNCHES 2 VIDEOS FOR NONPROFIT GROUPS

Voices of Hope Production has had a busy 4th quarter.

Working with New Jersey Community Capital we directed and produced Invest in Change, recently screened at their 20th Anniversary event held at the Newark Museum in October. New Jersey Community Capital (NJCC) is a community development financial institution (CDFI) that invests in communities throughout New Jersey by providing loans to Non profit organizations, small businesses and Charter schools. They provide capital for affordable housing, education, as well as cultural and health services in low income communities that are in need of development funding. This short film serves to educate individuals, foundations, non profit organizations, NGOs, faith-based groups and corporations about how to invest in the state, get back a rate of return on their investment, as well as how to become a socially responsible investor. The video is being used as part of a larger strategy to encourage more people to invest in change in New Jersey. Download NJCC's Annual Report to learn about social investing.




Voices of Hope Productions also worked with NCADD-NJ and Parent to Parent to develop a grassroots video of a rally held in southern New Jersey. Parent to Parent Moms, some of whom have had their children die of addiction because of treatment limits imposed by health insurers, rallied outside Speaker Joe Roberts legislative district office. They delivered a letter urging mental health and parity legislation be posted for a vote and that no amendments be included that would compromise the coverage and protections the bill provides for. This grassroots video illustrates the importance of ordinary citizens getting their message out to elected officials and then using the media tools available today to get wider coverage than they if they relied only on traditional news media. The video and the news coverage was emailed to over 10,000 people, including all the legislators in New Jersey, and is also posted on Youtube.

HOW DO STUDENTS LEARN TODAY?

A Vision of Students Today--This is an interesting video from a Kansas State University class on college students and education. I have seen firsthand how students act in class. They are all on Facebook during the learning experience. Socializing has always been more interesting than learning. Now that there are computers in the classroom they can do both at the same time.

The Bratz Movie. Fishnet Stockings and Feather Boas?

The big-headed, big lipped, wide-eyed and sexy (some call slutty) Bratz dolls, a new generation of dolls developed in 2001 are making their way to the large screen this summer. According to the American Psychological Association (APA) "Bratz dolls come dressed in sexualized clothing such as miniskirts, fishnet stockings, and feather boas ... It is worrisome when dolls designed specifically for 4- to 8-year-olds are associated with an objectified adult sexuality." The APA created a Task force on the Sexualization of Girls.

Bratz dolls offer an extraordinary case study for “Passion for Fashion” doll branding and media in the U.S. They are well represented in Wikipedia with their development and multi-media history—wonder how their entry got there. The team at the toy company has been very sharp at promoting these dolls with 2D animation movies and continuing to come up with new figures including boyfriends for the dolls. Ok, so how’s this all different than Barbie and Ken? It’s really not. Competition is healthy and Bratz is using an entire arsenal of media ventures to promote the brand. No different than any other consumer product.

But let’s get back to the movie. So now Bratz dolls are turning real. The Bratz movie is all about being anything you want to be—not being in a clique. Perhaps that’s oversimplifying. Oh--they also want to win a talent contest. The movie has Angelie Jolie’s father, Jon Voight as the school Principal and American Idol’s Paula Abdul. Of course there’s a soundtrack, including a Black Eyed Peas song, Express Yourself. According to the producer, Avi Arad "There's nothing in the movie you wouldn't want your 5-year-old to see, there are a lot of great life lessons." It all happens August 3rd. According to Chelsea Staub, 18, a Hollywood newcomer, "I think parents will be impressed." Hmm. I wonder.

VOICES SELECT | TECHNOLOGY COMMENTARY

Susan Ellis of Energize Inc. has put together a great little article on how Non-profit's can use technology. The benefits of Flickr, podcasting, blogging and the use of social networking spaces are well encapsulated in one article. Well worth the read.