Thursday, September 20, 2007


The ad: Wendy's commercial shows people lined up to inhale helium, showing how their voices change. We've seen it before on sitcoms too. People are floating on the ceiling and and the voiceover says, “Filling up with just anything, that's wrong. ” Well apparently Wendy's and their ad agency think there's nothing wrong with filling up on helium.

Wendy's, well-known for its old and highly effective Where's the Beef ? ads, are now running a TV ad depicting people breathing in, also known as "huffing" helium. Here's a company whose slogan is "Wendy's is Committed to
Doing What's Right" apparently unaware of the potential harm of the inappropriate “message” they are delivering to young people and adults--that it is ok and fun to intentionally inhale helium and, by extension, other chemicals and gases. Helium is an inert gas under pressure in its canister that displaces oxygen in the lungs and consequently deprives the brain of oxygen when sniffed or "huffed. " This can lead to lightheadedness, disorientation and possible loss of consciousness. This is a dangerous message to be sending. Hopefully consumer advocates will convince Wendy’s to reconsider airing this commercial.

Here's who to contact:
Corporate Office: Wendy’s One Dave Thomas BoulevardDublin, Ohio 43017 614/764 – 3100 (Ms.) Kerrii B. Anderson, Chief Executive Officer & President Denny Lynch, Senior VP, Communications Ph: 614/764 – 3553; Fax: 614/764 – 6707Bob Bertini, Director, Communications Ph: 614/764 – 3327 Fax: 614/766 - 3946

On another note...
There's a new Center on Addiction and Substance Abuse at Columbia University (CASA) report, The Importance of Family Dinners IV, finds that compared to teens who have frequent family dinners (five or more per week), those who have infrequent family dinners (two or fewer) are three and a half times likelier to have abused prescription drugs; three and a half times likelier to have used an illegal drug other than marijuana or prescription drugs; three times likelier to have used marijuana; more than two and a half times likelier to have used tobacco; and one and a half times likelier to have drunk alcohol