MANY NEW JERSEYANS UNAWARE OF GANGS

Youth and gang violence is seen as serious and growing problem by many New Jerseyans. A majority of state residents say that gangs are either active in their town now or likely to become active in the next 5 years, although a sizable number have a blind spot about gang activity, especially in the suburbs. The latest Monmouth University Poll also found that most NJ residents feel news coverage of youth violence does more to exacerbate rather than help the problem.

What Causes Gang Activity?
Substance use (87%), the breakdown of families (86%), the availability of weapons (82%), and the presence of gangs (81%) lead the list of causes of youth violence. Socio-economic issues such as poverty (74%), lack of recreational or mentoring opportunities (62%) and lack of jobs (58%) are also important factors. The amount of violence in the popular media is considered a major factor by 51% of state residents.

The public feels the news media does little to help the problem:
* 54% say the news media tend to sensationalize its reporting of youth violence;
* 41% feel the media make the problem appear bigger than it actually is, while 26% feel that the problem is under-reported by the media;
* 57% say that media coverage of violent acts encourages others to do the same; and
* 70% say the media do not devote enough coverage to stories about the causes of youth violence.

The Role of the News Media
The news media plays an important role in informing the public about youth violence. However, NJ residents give newspapers, radio and TV news generally negative reviews in how they handle this function. A majority of 54% believe that the media tends to sensationalize its reporting of youth violence episodes, compared to only 37% who feel they report these events objectively.

Furthermore, residents are split on whether the media’s overall coverage of the youth violence issue accurately portrays the extent of the problem. A plurality of 41% feel that the media make it appear that youth violence and gang activity is a bigger problem than it actually is, compared to 26% who feel that the problem is under-reported by the media. Only 21% feel the news media accurately portrays the extent of the problem.

New Jerseyans also feel that current news reporting on youth violence tends to do more harm than good. Specifically, 57% feel that media coverage of violent acts encourages others to do the same as a way to gain notoriety among their peers. Only 40% disagree with this view.

Residents would like to see the media spend more time covering stories that counter typical images of youth violence. Specifically, overwhelming majorities say the media does not devote enough coverage to stories about urban youth who do positive things in their communities (84%), stories about people and programs that help prevent violence and gangs (83%), and stories about the causes of youth violence (70%).

51% of parents asked never talked about gangs with their kids.

VOICES | SELECT | HBO's FLIGHT OF THE CONCHORDS

One of the funniest and the most creative shows I've seen in a long time is HBO's Flight of the Conchords. It merges sitcom humor with MTV style music video together in one—and it's just great. The show is about two New Zealand musicians who along with their agent try to get gigs to make it in the Big City. Their fan base consists of one married groupie who follows them when they leave the house. When they get mugged they just break into a song. There's only 4 episodes so far, but I'm looking forward to seeing more. Would love to get their music. Really terrific.

The Bratz Movie. Fishnet Stockings and Feather Boas?

The big-headed, big lipped, wide-eyed and sexy (some call slutty) Bratz dolls, a new generation of dolls developed in 2001 are making their way to the large screen this summer. According to the American Psychological Association (APA) "Bratz dolls come dressed in sexualized clothing such as miniskirts, fishnet stockings, and feather boas ... It is worrisome when dolls designed specifically for 4- to 8-year-olds are associated with an objectified adult sexuality." The APA created a Task force on the Sexualization of Girls.

Bratz dolls offer an extraordinary case study for “Passion for Fashion” doll branding and media in the U.S. They are well represented in Wikipedia with their development and multi-media history—wonder how their entry got there. The team at the toy company has been very sharp at promoting these dolls with 2D animation movies and continuing to come up with new figures including boyfriends for the dolls. Ok, so how’s this all different than Barbie and Ken? It’s really not. Competition is healthy and Bratz is using an entire arsenal of media ventures to promote the brand. No different than any other consumer product.

But let’s get back to the movie. So now Bratz dolls are turning real. The Bratz movie is all about being anything you want to be—not being in a clique. Perhaps that’s oversimplifying. Oh--they also want to win a talent contest. The movie has Angelie Jolie’s father, Jon Voight as the school Principal and American Idol’s Paula Abdul. Of course there’s a soundtrack, including a Black Eyed Peas song, Express Yourself. According to the producer, Avi Arad "There's nothing in the movie you wouldn't want your 5-year-old to see, there are a lot of great life lessons." It all happens August 3rd. According to Chelsea Staub, 18, a Hollywood newcomer, "I think parents will be impressed." Hmm. I wonder.

WHAT'S THE BEST STUFF IN THE WORLD?

Two web developers in Melbourne, Australia are passionate about making stuff. So they created an open ended social-opinion-wiki web so that people can share their opinions on what "they think is the best stuff in the world." It's a cross between social networking, Martha Stewart's "Good Thing" and the Million Dollar Home Page concept that a college student came up with to pay for his tuition. If Best Stuff in the World can really get consumer participation it offers good corporate marketing and advertising possibilities in the future. For now, add your own "Best Stuff," and watch while this site grows.

1673 people think Firefox is the best thing in the world
209 people think finding money in a trouser pocket is the best thing in the world
165 people think a smile is the best thing in the world
92 people think IKEA is the best thing in the world
10 people, plus myself think a kiss is the best thing in the world

What do you think?

VOICES SELECT| THEATER

I've wanted to write about Spring Awakening ever since I heard Duncan Sheik interviewed on NPR a week ago. Mind you I haven't seen the play personally, but I love the story and concept. Then I was reminded again when I watched the first hour of the Tony Awards and it was winning left and right. I didn't watch to the end, but this play won 8 Tony Awards including Best Musical. I’m not at all surprised.

Spring Awakening takes its inspiration from one of literature’s most controversial masterpieces – a work so daring in its depiction of teenage self-discovery, it was banned from the stage and not performed in its complete form in English for nearly 100 years.

This story is about 2 teen lovers, living in a repressed society. It speaks about taboo subjects like suicide, abuse and abortion and is performed to contemporary, hip music. It reminds me of the tone in RENT which I have seen three times and have the soundtrack on my iPod and on CD. I favor theater, art and media that speak to youth in original and modern ways. Spring Awakening appears to ‘fit-the-bill’ -- fresh and innovative, and I think we can all applaud that, especially when there are so many remakes of old works. It is truly refreshing to see theatrical Producers and Directors taking on more original pieces rather than rehashing the tried-and-true productions. Those certainly have their place, but artists should be responsible to show the present culture--our time-frame, or at least adopt/adapt the art within our modern culture. That is all we have to leave behind for future generations to visualize the place we are in now-- ten years into the Millennium.

Adapting old stories so that they resonate contemporaneously is difficult and risky business. But with originality, creative producers can serve up entertainment and inspiration to people of all ages. Maybe they will even go one step further and offer solutions. I’m sure Spring Awakenings is well worth the ticket to a few hours of fun and enjoyment.

VOICES SELECT | TECHNOLOGY COMMENTARY

Susan Ellis of Energize Inc. has put together a great little article on how Non-profit's can use technology. The benefits of Flickr, podcasting, blogging and the use of social networking spaces are well encapsulated in one article. Well worth the read.

PSAs PROMOTE CIVIC ENGAGEMENT

According to the Federal Voting Assistance Program (FVAP) during the last twenty-five years there has been a dramatic decrease in voter turnout among 18-24 year-olds. In addition, a 2002 report conducted by The Center for Information & Research on Civic Learning & Engagement found that 57 percent of American youth aged 15-25 are completely disengaged from civic life and politics. Furthermore, adults who began volunteering as youth are twice as likely to volunteer as those who did not volunteer when they were younger, according to a 2001 report from the Independent Sector and Youth Service America.

New survey reveals that 95 percent of young adults believe that..."What goes around comes around.

The PSAs aim to encourage young adults to become involved in their communities in any way they can, including voting in local elections, volunteering in their spare time or reading the newspaper and discussing current events with friends. The television, radio, print, outdoor and Web ads humorously show audiences what happens to people when they are not civically engaged and encourage them to "get good karma."

The campaign uses humor to communicate to young adults that acting on what is important to them will protect them from having "bad karma," or negative consequences. All of the PSAs end with the tagline "Stay on the universe's good side. Volunteer. Vote. Get involved." The PSAs direct audiences to visit www.GetGoodKarma.org, a new interactive website, for tips on how to become civically engaged.

VOICES SELECT | FILM | MOTHERHOOD MANIFESTO

Women shouldn't be discriminated against simply because they are mothers... but they are! Hear about true experiences of American mothers, and learn how shared problems can be solved. MomsRising’s intent is to engage millions of women and other caregivers, to educate the public about the problems facing mothers and families, and to provide avenues for civic engagement, as well as common-sense solutions to shared issues.

"Despite all the rhetoric about being family-friendly, we have structured a society that is decidedly unfriendly... What's missing now is a movement. What's missing now is an organization. That's why MomsRising is so important." -- Senator Barack Obama, 9/28/06

“Today, two-thirds of all moms also work outside the home…and government must take your side.” --President George Bush

Find out more about Mom'sRising, the grassroots organization mobilizing mothers across the country. Order the video

BRING PEACE HOME

What You Can Do For Peace Today--

Every so often, the right message comes along at just the right time. At a point in history when the world has never needed more peace, comes a book whose message is both ageless and urgently relevant. Where Peace Lives, by Debbie Robins, is a book for all ages about an angel named Peace who’s been locked in a glass box and can’t get out. It’s about the journey to find the Three Keys that will set Peace free. The characters are inspired by the peace teachings of Dr. Martin Luther King, Jr, Buddha, Gandhi, Christ, Moses and the Prophet Muhammad.

When you click to BRING PEACE HOME, you will also bring home some extraordinary gifts, hand-picked for you by some of the most influential voices for peace of our time. The value of this unprecedented opportunity: gifts of peace in your own life and in the world.

Treat yourself to PEACE.


“....the coolest ride with pearls of wisdom.”

“....a beautiful invitation to practice peace.”

“....a magical fable to delight, inspire and educate.”

“....a roadmap to the soul.”

Order now

MOTHER'S DAY FOR PEACE

Did you know that originally, way back in 1870, Mother's Day was envisioned as a time for women to come together and unite for peace?

The Brave New Foundation launched a new short viral video in honor of Mother’s Day featuring actresses Felicity Huffman, Vanessa Williams, Alfre Woodward, Christine Lahti and feminist icon Gloria Steinem. The video celebrates the original meaning of Mother’s Day, founded during the Civil War as a call upon women to unite for peace in the name children everywhere.

The film features the celebrities and two Muslim women reading the original Mother’s Day Proclamation and sharing their thoughts on the meaning of Mother’s Day. “I’m not only parenting Mavis and Duncan,” says Alfre Woodward in the video, “but I am responsible for every child.” Actress Christine Lahti states, “Mother’s Day to me means a global notion of Motherhood, of course I think about my children and my mother ... but I can’t help think about the mothers of all the Iraqi civilians and soldiers who are dying every single day, I can’t help think about our own soldiers who are being killed every day, I think Mother’s Day is a day to bring violence against our children to an end.”





The film gives viewers a chance to honor the original meaning of Mother’s Day after watching the three minute video at www.mothersdayforpeace.com, by purchasing an e-card for their mothers. All proceeds from e-cards will benefit No More Victims, a non-profit organization which brings war-injured Iraqi children to the United States for medical treatment. Contributions made through the site will go to help bring Salee, a ten-year-old girl who lost both of her legs in the Iraq war, to Greenville, South Carolina where she will receive surgical treatment and prosthetics.

NIKE - THANK YOU IGNORANCE AD

Going back about 15 years ago I tried to get a client to make socio-political comments in their advertising. They thought it was great and creative, but clearly they wanted to sell outerwear and went with the traditional guy standing on a colored background. A few weeks ago Nike ran an ad in the New York Times thanking 'ignorance' for starting a conversation and drew attention to the positive accomplishments of the Rutger's women's basketball team. I like Nike's idea for the ad, but is it a tad self-serving? I wish it didn't take an 'event' of slander to get corporations to develop socially conscious advertising. I must be dreaming. The above-mentioned outerwear company is now defunct.

Virginia Tech, Killer's 'Media Manifesto' Broadcasted

I am absolutely flabbergasted—although I know I shouldn't be—that NBC is broadcasting to the world the words, video and images of a killer. When I watched the broadcast last night, the first thing that came to mind were very brief broadcasts I've seen of Al-Qaeda members when they've captured people. We only see about 10 seconds of that. Why does this merit who knows how long of discussion and critique? Ok...ok..I know free speech, but we're talking about a dead person who killed 32 people on a idyllic college campus in the US. I could see NBC broadcasting a few photographs (like the mail package) and quoting some of his words, but to show his video—YouTube style? I think it's a very bad idea.

Why should we be educating the masses on what it's like to get inside the mind of a 'madman'? Why do we need to see and hear those images? It only perpetrates more violence. Enough already. In the age of developing content for the Internet we need not encourage more violent acts to show up for viewing to teach our youth about 'how-to' become a killer.

In my opinion, by broadcasting the words and images of a killer under the auspices of 'understanding' we give the power back to the violator and minimize the stories of the people (victims) most affected by this horrible turn of events. This violent student killer's (I don't even want to memorialize his name) story takes away the power of the victim's stories and sensationalizes the problem, making him appear as a hero-villain. Not a good message. Instead, we need to hear many more of the victim's stories which offer a powerful, pertinent learning lesson and understanding of violent experiences.

And, if we are going to try to start a reality-TV-style discussion about the Virginia Tech shooting, why don't we take a lead from last week's 'big story' with Imus and the Rutgers Women's Basketball team and at least get the discussion going about the right issues. Isn't this more about how easy it is to get guns in this country? Is a high school or college campus more sacred than our communities? Since Columbine, some high schools have constructed expensive metal detectors to retrieve the guns and violent tools that kids carry with them. Taking them away does nothing. They can get them again down-the-block at the local pawn shop and 'big boxes'.

I can only hope that enough people are incensed by this terrible tragedy to do something more than what we have become accustomed to seeing at these times-- symbols, candles, grave markers, letters, flowers and memorabilia posted to fences. I recognize these are healing devices. But we need to get beyond that. If we really want to support and heal the large numbers of people left behind in the wake of violence on campuses and in our communities, then we need to confront the real problem.

Guns and ammunition.

We need to do something to stop the easy access to these resources. The discussion this nation has about the Virginia Tech massacre needs to begin to focus on easy access to guns and ammunition. That would make all this nonsense we see in the media more palatable-hopeful-promising. Acting on what's really important to deal with these types of problems. Confront them. Solve Them. Otherwise we will continue this terrible cycle of violence, death and grieving, but never get to the most important level. Fixing it. That's a message that requires local, state national and global attention. Even if an entire economy revolves around it. We owe it to ourselves, our friends, our family and we owe it to humanity.

Recognize Volunteers During National Volunteer Week

"Everyone can be great because anyone can serve. You don’t have to have a college degree to serve. You don’t even have to make your subject and and your verb agree to serve… You only need a heart full of grace. A soul generated by love."— Dr. Martin Luther King, Jr.

During National Volunteer Week, April 15-23, thousands of volunteers nationwide will receive presidential recognition for their service through the President’s Volunteer Service Award – the most prestigious volunteer award currently associated with the White House. Like National Volunteer Week, this award seeks to inspire by example, honoring the service of our country’s most committed volunteers and sharing their achievements to encourage more Americans to volunteer.

If not this year, consider getting involved in National Volunteer Week in the future and thank your volunteers with a prestigious President's Volunteer Award. But remember—appreciating the work, spirit and generosity of volunteers should happen every day.

Future Dates for National Volunteer Week:
2008 - April 27 – May 3
2009 - April 19 – April 25
2010 - April 18 – April 24


The Points of Light Foundation & Volunteer Center National Network supports the vital work of millions of volunteers, who are helping to solve serious social problems in thousands of communities nationwide. To be connected to a local Volunteer Center and learn more about the volunteer opportunities in your community, call 1-800-Volunteer or visit www.1-800-Volunteer.org.

PODCAMP NYC- THE NEW MEDIA UNCONFERENCE

New York City, April 6 & 7, 2007—If you’re wondering how podcasting, videocasting, and other social media can improve your business and life, pack your bags and head to The New Yorker Hotel in Manhattan, April 6-7 for PodcampNYC. Podcamp NYC is part of the growing “unconference” movement that fosters networking and learning in a participatory, “all are welcome” environment. There are no keynotes here—session leaders simply sign up to speak and the “law of two feet” governs who attends. Plus: admission is free.

New Media “Unconference” encourages Participation and Community

What's an "unconference?" An unConference means that the participants are also the experts. Audio and video podcasters, enthusiasts, businesspeople, hobbyists, musicians, promoters, marketers, and people who generally want to understand more about the new media space. The power of an unconference is you get FREE ACCESS to ideas, thoughts, best practices, and the true "wisdom of crowds" simply by registering and attending.

VOICES | SELECT | FILM

Starting tonight, on Home Box Office, the documentary film "ADDICTION" will be previewed, and will be broadcast numerous times throughout the month. Some cable broadcasters will also be participating with a free HBO weekend starting on March 17th. HBO, in conjunction with the Robert Wood Johnson Foundation, the National Institute on Drug Abuse and the National Institute on Alcohol Abuse and Alcoholism, has put together a campaign to educate Americans on drug and alcohol addiction. The campaign highlights the understanding of drug and alcohol addiction as a disease of the brain. The campaign centers on the 90-minute documentary and will proceed to broadcast a series of interviews with leading addiction experts throughout March.

OWN THE HBO SERIES ON DVD AND HOST A HOUSE PARTY ANYTIME

The four-disc set includes topics such as The Adolescent Addict, The Science of Relapse, Parents of Opiate-Addicted Children, The CRAFT Approach to treatment and Brain Imaging are explored to show the complexities of both addiction and recovery. Three discs of additional content are provided that will not premiere on the network. An interactive Addiction: Communities Take Action website will arm communities with tools, including a hosting toolkit and viewer's guide, to support their efforts. Purchase your DVD for year-round screenings and community gatherings with family, friends, neighbors and colleagues.

Dolce & Gabbana Reluctantly Pulls Controversial Ad from Spain

Dolce & Gabbana are probably one of the best fashion design teams of our day, but why did they make such a poor and irresponsible business and advertising decison to produce and distribute an ad that looks to portray gang violence against a women? How insensitive were the decision makers who produced the ad? Dolce & Gabbana, the fashion designers and owners, the art director, photographer, stylists, hair and makeup artists--all--were a part of the shoot and no one had the nerve to say this was out of line? I've art directed fashion shoots myself. I know everyone looked at the images on the computer screen and thought they were sensational and congratulated each other on another work of art.


According to Brandweek, Stefano Gabbana, a partner in Dolce & Gabbana, indicated that the image represented an erotic dream or sexual game. Apparently the ad ran in Spain, but was withdrawn from the magazines when Spain's Women's Institute advocated for it's removal. Spain's Women's Institute, a branch of the labor ministry, said the ad "not only reduces women to a sexual object but the image sends the message that the use of force as a means to achieve subjugation is admissible."

More disturbing is that Gabbana said he would only pull the ad in Spain, because "they have shown themselves to be a bit backward," he was quoted as saying in the La Vanguardia newspaper. According to the newspaper, Dolce & Gabbana defended the campaign as art "What has an artistic photo got to do with a real act? You would have to burn museums like the Louvre or the paintings of Caravaggio." Isn't he getting that a bit backward himself? These ads are not hanging in a museum. They may set out to create art, I surely can relate to that. But, they are still selling products and an image. Neither gang violence against women, nor an erotic sex dream should have a place in the global marketing of products, even though it often does. If a company has consumer groups and activists stating an ad looks to be promoting violence against women, perhaps it might be wise to remove the ad, minus the prima-dona attitude and discriminating commentary. A "we're sorry" might be better a business management tactic.

Spain's not the only country that wants the ad pulled. 13 Italian Senators demanded that the offensive ad be pulled as well. Sad thing though is that this ad is still getting plenty of free publicity and mileage, and Dolce & Gabbana are running other violent images in Britain. As long as violence sells movies, the nightly news, and products it will keep coming at us. Don't like it? Complain and don't buy it!

WHAT CAN WE LEARN FROM THE GIRL SCOUTS?

The Girl Scouts are going digital with website promotion for their annual cookie drive. Here's the perfect example of how a Non-profit organization can wield the power of the Internet to reach their audience, drive traffic and make money for programs. The Girl Scouts have created a website girlscoutcookies.org and have used YouTube, MySpace and Friendster to reach out to people who want to purchase Girl Scout cookies. They've even created a little cookie movie from old archived commercials. According to the Chronicle of Philanthropy, the Girl Scouts are also operating cookie academies, where girls 11 and older are learning how to create business plans, manage money and attract larger customers for bulk orders. One Girl Scout said it really helped her to better understand business practices. And that’s exactly what it should do, according to Katherine Cloninger, the Girl Scouts chief executive, who says cookie selling fosters independence, self-esteem and confidence.

Anyone for just one thin mint? Search by zipcode to find where you can get your box.

THE TRUTH, THE WHOLE TRUTH AND NOTHING BUT THE TRUTH

Since I'm attending The New School for interdisciplinary studies this MovieMaker magazine interview is quite fitting. Jennifer Wood interviews Annie Howell and I especially like this quote from her:

"I believe documentary is the interdisciplinary discipline. In addition to spanning academic fields—film studies, anthropology, sociology, to name a few—good documentary engages with both form and content; hopefully content that has real relevance in peoples’ lives. Documentary films allow us to experience situations, meet individuals and understand issues in a personal, emotional or intellectual way that is simply unique, and that tends to have appeal across mediums, fields of study and professions. At The New School, documentary study and practice have always thrived. Institutionally, there is an emphasis on making change in the world as well as on developing a serious art practice within a social and historical context."

I couldn't agree more with Annie Howell's assessment and it's precisely why I decided to return to study media, documentaries and advocacy, and especially why I chose The New School.

Read the Interview

4th ANNUAL GRASSROOTS MEDIA CONFERENCE

Event Date: February 24, 2007 | This year, the NYC Grassroots Media Conference seeks to ask: What are the common threads inherent in our global struggles for social change and how does the media contribute to our understanding of the root causes of injustice faced by world communities? From educating ourselves and our government leaders to spreading our messages and recruiting broader and more diverse constituencies into our campaigns, media is central to the struggle for social justice. Therefore, the fight for better access to and representation in the media is essential for advancing peace and justice both at home and abroad.

Join the 4th annual NYC Grassroots Media Conference to explore these connections and strategies, and come together to demand a media system that will link our diverse communities, connect local and international struggles, and fight for social justice across boundaries and beyond borders. Register Today.

SUPERBOWL SUNDAY—SO FAR—SNICKERS TAKES BEST AD

Ok, I'm watching the game. I don't really follow football all that closely, but this is a great game. I was reminded of the opportunity I had to buy a Romeo Britta painting of a cat 15 years ago, but Cirq de Soleil was just ok. Maybe you had to see them in person. I never realized exactly how entertaining watching grown men scrambling for a wet ball in the pouring rain could be. Downright sexy. Prince? Oh he's always great. The commercials? So far, too much violence. They lack creativity. Coke's are not bad—I wasn't all that crazy on the take-off on Grand Theft Auto, but at least they're conceptualized and well executed. The best so far? Snickers. Original!

WHAT REMAINS: THE LIFE AND WORK OF SALLY MANN

I find it so interesting to observe the things that inspire me to write and those that don't. I really love technology and the Internet and all the opportunities it offers to become inspired. Sometimes I collect on a memory in an instant, and it can be so circuitous. That’s what happened today.

I was trying to find a particular series on HBO and came upon an upcoming documentary about the photographer Sally Mann. That triggered my memory. I met Sally Mann briefly about 15 years ago when I worked at the Black Book. At the time she may have been interested in getting more work as a commercial photographer. She showed me black and white photos of kids; I believe some made with a box camera. I remember thinking her work was very original. I had met literally hundreds of photographers over the years and her work stood out. She has a unique point of view and I can’t wait to see the documentary about her work.

I Googled her and found a provocative essay that was written about a book of hers, Intimate Family and went on to read her response to the essay. This is truly a scintillating dialogue between artists and opinions. I highly recommend reading Noelle Oxenhandler’s essay, Mann’s response and watching the documentary. 15 years ago Sally Mann struck me as a pioneer for the life of an artist who pushes her way through what at one glance may be a taboo subject and on another glance a simple artistic.

I consider myself lucky in many ways. One--15 years ago, for only an hour or two, I was in the presence of what I perceived to be a pioneer, someone who I wanted to emulate as an artist. An artist who helps people make the leap to think deeply, analyze, learn and make great art. That memory and mission is still with me and going strong.

Synopsis of WHAT REMAINS: THE LIFE AND WORK OF SALLY MANN

MEDIA CULTURE -- DID YOU KNOW?

MotherJones Magazine has a terrific column called Ad Nauseum and in it's January/February 2007 issue they highlight some unbelievable media statistics including the following:

In 2005, there were 108,000 instances of product placement in television programming—up 30% from 2004.

he 2005 season of nbc's reality show The Contender had 7,502 instances of product placement—adding up to 11 hours and 57 minutes of screen time.

Placing ads inside video games is expected to be a $1 billion industry by 2010.

When Dateline NBC recently asked children to choose between a banana and a rock with a Scooby-Doo sticker on it for breakfast, nearly all chose the rock.

A recent Broadway production of Sweet Charity was rewritten to plug Gran Centenario tequila. José Cuervo described the change as "elegant, organic, not forced."

Advertisers spend more than $12 billion a year marketing to kids. The average American child is exposed to 40,000 ads per year.

References to "a killer coat of Lipslicks" and other Cover Girl products were worked into Cathy's Book, a novel for 12- to 17-year-old girls published in October.

Great Moments in Product Placement

1965 A Charlie Brown Christmas is conceptualized and sponsored by Coke.

2000 FedEx says of its supporting role in Castaway, "We're a character in this movie."

2005 Target buys all ad space in the August 22 New Yorker; its logo appears tore than 1,200 times in the issue.

Read them all

SPAM/SCAM | Cry for Help: 36 Scam Emails from Africa

There's nothing I dislike more than SPAM. We all know what SPAM is and I'm not talking about that delicious delicacy in a can that Monty Python referred to that became ingrained into our pop culture. No, it's a different icon of culture -- SPAM/SCAM email-- we either trash it or curiously look through the SPAM filtering software available in our email browsers to make sure we haven't missed a 'real' email. Those pesky spammers are smart and creative! They figure out how to rig forms and Opt-Ins, and create special software to fish for free email addresses. I just wish software developers could come up with a better filtering system so as not to catch 'real' email. Some spammers actually know what business you're in and create specialized content to fit that business.

Illustrator Henning Wagenbreth recently created a book Cry for Help: 36 SCAM Emails from Africa, in which he compiled and illustrated the bizarre 'Nigerian' SCAM email letters that asked for our help in making a fortune in lucrative business propositions. Wagenbreth explains "The deception with SCAM-mails works in the following way: first the scammers locate appropriate e-mail address suppliers and buy thousands of addresses of people all over the world, especially those people from rich, industrial nations. Enticing letters are then written and sent as mass e-mails. The author asserts that he has come upon too much money either through legitimate inheritance, political unrest, a tragic accident or through simple theft. In telling his plausible story, he slips into one of various roles decorated with rich detail. Sometimes it’s the helpless child by his parent’s deathbed who’s received millions of dollars and doesn’t know what to do with it all. Another time he may pose as the government official who is manipulating the state budget or embezzling state funds and is in search of someone to help launder the money. Or he pretends to be the relative of a deposed dictator and authoritatively demands immediate assistance with a foreign currency transfer."

While I'm on the subject, here's a particularly fascinating subject header of a SPAM email I just received while writing this post. Dad: My daughter killed my wife.news just come. I peer through my preview pane it's a press release with a stock tip. We've all gotten them. When will this SPAM/SCAM end? Perhaps we should all start archiving the SPAM/SCAM we get. There are some humorous SPAM/SCAM annotations out there, that's for sure.

MEDIA REFORM CONFERENCE UPDATE

Watch video of the speakers including: Bill Moyers, Jesse Jackson, Jane Fonda, Congressman Ed Markey, Gina Davis, Amy Goodman and Robert McChesney. Be sure to watch "5 words" from Conference Participants.

JOIN THE NATIONAL CONFERENCE FOR MEDIA REFORM--ONLINE

The National Conference for Media Reform is for anyone who is concerned about the state of our media and committed to working for change. This energizing weekend from January 12-14, presents ideas and strategies for winning the fight for better media and connects you with thousands of media reformers from across the country. The conference opens today with 3000 people who have traveled to Memphis to listen to over 250 speakers and attend their choice of 100 panels and workshops. If you care about media and can't leave your desk or office log on and watch streaming live video of the opening plenaries with Bill Moyers and Jesse Jackson, and closing plenary with Jane Fonda. You can also view the keynote session with Congressman Ed Markey who introduced the Net Neutrality bill and chairs the Subcommittee on Telecom and the Internet, actress Gina Davis and FreePress founder Robert McChesney. Tonight watch the Memphis Music Concert and rally streamed live on the Internet. Be sure to check out their blog over the weekend as well.

Be sure to take advantage of :

Downloadable audio of hundreds of panels and workshops
Live Blogging
Photographs of Conference on Flickr
YouTube footage of Conference taken by participants

USER GENERATED COMMERCIALS TOUT DORITOS AS "SNACK STRONG PRODUCTIONS"

User-generated content has become mainstream in the past few years with the development of blogging and social networking sites like MySpace and YouTube. Corporations have been scrambling with how to profit from this new media content revolution and they seem to have hit on something big that could also be quite powerful, creative and interactive. But it goes beyond that— it’s also cheap and they are wired right into their target audience. We are experiencing a paradigm shift in the way media and advertising business is done and I have some concerns.

Doritos has launched a web based contest where users create a 30 second spot to be judged by consumers and aired on the most watched event of the year in the US—Super Bowl Sunday. As of January 5^th there were 1066 “Crash the Super Bowl” user created commercials uploaded and the top 5 winners were viewed over 676,000 times. They’ve created the contest on a fabulous beta site called Jumpcut where video can be edited online. People are commenting, hitting “I love it” buttons, and coming back to the site to vote for their favorite commercial. The winner gets $10,000 and a trip to the Super Bowl. Frito-Lay will have already gotten all those eyeballs and website traffic prior to the commercial actually being aired. That’s getting away cheap—very cheap in Madison Avenue terms. Then on Super Sunday there will be free PR with everyone talking about the ad. Brilliant. Absolutely brilliant. What company could ask for more from its advertising? It’s sure to result in a surge of Doritos sales.

Ok, so I hate to be the naysayer here, but let’s not forget that in the past I enjoyed many an hour developing advertising concepts and design for large corporations. Frito-Lay completely bypassed its advertising agency, Goodby Silverstein & Partners in favor of letting the masses create their ad campaign. I have no problem with this. But, how will ad agencies compete with this incredible new user created concept? Frito-Lay is not the only brand to tap into the masses. This is just the beginning. But here’s what I don’t like. They are paying these young creators practically nothing for their ideas, and if successful they will use them into perpetuity without the originator getting any additional compensation. I really hate to include the small print of their “contract” but someone has to point it out:

“irrevocably grants to Contest Parties and their affiliates, legal representatives, assigns, agents and licensees, the unconditional and perpetual right and permission to copyright (as appropriate), reproduce, encode, store, copy, transmit, publish, post, broadcast, display, publicly perform, adapt, exhibit and/or otherwise use or reuse (without limitation as to when or to the number of times used), the Entrant's name, address, image, voice, likeness, statements, biographical material and Submission, including, but not limited to, the video or digital recording and performances contained in any of the above items (in each case, as submitted or as edited/modified in any way by the Contest Parties, in the Contest Parties' sole discretion), as well as any additional photographic images, video images, portraits, interviews or other materials relating to the Entrant and arising out of his/her participation in this Contest (with or without using the Entrant's name) (collectively, the "Additional Materials") in any media throughout the world for any purpose, without limitation, and without additional review, compensation, or approval from the Entrant or any other party."

Isn’t that a mouthful?

What does this mean for the future of advertising? How about the young creators who are not only signing their creative rights away for pennies, but are also helping to push products by word-of-mouth, as well as buying and consuming them too? Who really wins with this model and is it a good economic one? I’m not so sure. I think user created content is great, but many of the young people who are participating in these projects may not realize exactly what they are getting themselves into.

Someone put on a critical thinking cap, please.

VOICES SELECT | MAGAZINE |

New Moon Magazine for Girls
New Moon magazine is an inspirational magazine for girls and women. What makes it incredibly special is that it is advertising free. New Moon states on their website that they're for every girl who "wants her voice heard and dreams taken seriously." Their blog tells of their next issue titled Letter to Congress. They're looking for political blogger journalists—someone who will watch when bills are stalled or move in congress. Sounds like advocacy to me... :-)... way to go New Moon magazine!

MAKE MEDIA LESS ADDICTIVE FOR YOU AND YOUR KIDS

Kids and adults are getting bombarded more than ever by commercials, advertising, video games and product placements. Soon they will be all over the cell phones as well. It's big business and not everyone realizes that this thing called "media" can become addictive. Last year, kids 4 to 12 years old had an estimated spending power of $45 billion, and teens $160 billion. There are teams of very smart, well-paid advertisers out there whose job it is to equate more “stuff” with more happiness. It’s a tough job for all of us to resist that kind of pressure - but even more difficult for kids. Download the MediaWise Parent Survival Guide to find out how advertisers are targeting your kids. Get the Facts.

While you're at it-- find out more about how your kids post to places like YOUTUBE and MYSPACE. MediaWise Walks you through how they do it.

VOICES SELECT | WEB SITE|

Check out some of the best news photography of the year. View the Winners Gallery at World Press Photo -- awards for best photography in twenty categories -- from portrait to nature to spot news and TIME MAGAZINE offers their year in photos.

DON'T LAY OFF NOW--

Make Net Neutrality Priority 1 for 2007. There's little to no discussion of what net neutrality is on regular broadcast news. Because of this the Free Press initiative "SavetheInternet Coalition" was born in April 2006 and byseveral months later, in July, over 1 MILLION people had signed the petition to maintain our Internet freedom. By September the public stood together on Net Neutrality and the anti-net neutrality Bill that passed through Senate stalled.

Net Neutrality ensures that any citizen can view the smallest website or blog as easily as they can view a large corporation's website, preventing phone and Internet companies like AT&T, Comcast and Verizon from charging additional fees or making it very difficult to navigate and load the websites you want to see and read. Only the big payers would get the fast "broadband" lane. The best way to understand net neutrality is to take 5 minutes and watch this new video. If you want to continue to have a free and open Internet (the way it is right now) then you you owe it to yourself to understand the principles of Net Neutrality before these companies spend enough on lobbying Congress to take away our free and participatory aspect of the Internet. If they do that, they take away our voices too. The Internet is an incredible Democratic resource for every citizen. We can't let the Internet become this generation's TV and Radio—as citizens will lose our power. Take notice --watch the video.

VOICES SELECT | AD CAMPAIGN | MILENIO

Milenio is a national newspaper in Mexico. Who says Mexico is poor? Here's a rich ad campaign with a sense of humor. Good or Bad?

“A very complex world needs a good explanation.”

WHAT ARE AVATARS?

Here's my avatar created at Yahoo.com. If you look on the blog's right column you will see more avatars. An avatar represents an internet user's online image in a digital form. AOL's instant messenger was the first to use these 'buddy icons.' Avatars have been used for some time in video games where the game user digitally alters the looks of their "character" in a similar fashion to traditional paper dolls. Starting with a basic template, avatars are created by interchanging face shape and features, hairstyles, physique, clothing and accessories. Create your own avatar or visit the 13 Most Beautiful Avatars exhibition, which captures the most visually dynamic and celebrated "stars" of Second Life. The Matteses have been living in the virtual world, Second Life, for over a year, exploring its terrain and interacting with its peculiar inhabitants. The result of their "video-game flanerie" is this series of portraits.

The 13 Most Beautiful Avatars images will be exhibited, in the real-world, at the Italian Academy in the Columbia University, New York. Nov. 30 - Dec. 19, 2006 at The Italian Academy, Columbia University (New York)

CAPITALIZING ON CONVERGENCE

Social Innovation Review Nonprofits and businesses are converging - in the value they create, the stakeholders they manage, the organizations they form, and the financial instruments they use. The era of convergence is upon us. Do you know how to take advantage of it?

The leaders of nonprofits and businesses would be wise to shift their current mind-set from one of “us and them” to one of “we.” This new mind-set thinks in terms of systems and focuses on interdependence, partners, and strategic allies. It embraces new organizational forms and views organizational boundaries as elastic and permeable. It takes advantage of the migration of talent across sectors and deepens its relationships with the full range of its stakeholders.

This new mind-set recognizes that it must not only produce both economic and social value, but also capture the synergies between the two. It seizes new instruments to integrate the financial and philanthropic capital markets. And it insists upon transparency and accountability, understanding that this will ultimately attract more talent, trust, and funding. Get Article

VOICES SELECT | BOOK |

Communication for Social Change Anthology

Published by Communication for Social Change Consortium, this groundbreaking book brings together a broad variety of views and features more than 150 key thinkers throughout the world.

After the Second World War, the strategic role of communication in development and social change became clear: The liberation movements of many former colonies, the growing number of non-governmental organisations and the rapid spread of mass media all demonstrated that the communication process is essential to advancing social change, combating poverty and giving people the power to improve their own lives.

Today, there is an urgent need to know: “Which ideas contributed to what we now understand communication for social change to be? Who were the communication experts who helped develop a new communication approach? What are the emerging issues and trends shaping communication for social change?” Edited by leaders in the field, the Communication for Social Change Anthology contains the most important texts in this field.

The CFSC Consortium offers numerous resources on Communication for Social Change and are located in South Orange, New Jersey. Visit their website.

INTERNET VIDEO ADVERTISING:

On the Fast Track to Growth
Companies are still trying to figure out how to make advertising that viewers want to watch. Now television stations and advertisers are developing their own media divisions to create their own 'branded video content' and mobile webisodes. These companies need to figure out that TV style commercials embedded in video and on webpages are not going to work. New research shows that corporations are hot on interactive advertising, but they also need to recognize that they no longer have a captive audience. Content needs to be free, good, entertaining and relevant and then, maybe then they will sell their product. But is putting Burger King's "King" character in a feature length film the right way to go? We'll just watch and see if this campaign goes viral (word-of-mouth).

Nontheless, companies will keep spending the advertising dollars until they find the perfect formula. According to an eMarketer summary of an upcoming study release, spending on online video advertising will reach $410 million this year, 82% more than was spent in 2005. By 2010, Internet video advertising will be a $3 billion business, according to eMarketer's latest projections.

FAKE NEWS:

Stations Fail to Disclose Video News Releases
The Center for Media and Democracy's follow-up research indicates that viewers are still routinely deceived by fake TV news. From April through October 2006, CMD documented 46 stations in 22 states airing at least one of 33 different video news releases. (See "Methodology.") The total number of VNRs tracked for this study—109—represents just two percent of the estimated 5,000 VNRs offered to U.S. television newsrooms over a six-month period.

Eighty-nine percent of the VNR broadcasts documented—48 of the 54 examples in this report—included no disclosure whatsoever of the nature or source of the sponsored video. The six remaining VNR broadcasts exhibited different approaches to disclosure. However, none approached the level recommended by CMD: continuous on-screen notification of the client that funded the VNR. Read more Go to PRWATCH

PR WEEK'S CAUSE MARKETING SURVEY--DIG A LITTLE DEEPER INTO CAUSE MARKETING RELATIONSHIPS

87% of respondents believe that it’s important for companies to support causes and charities.

Today’s consumer may or may not be aware of the methods companies use to gain their attention and loyalty. When brands align with causes, the battle for trust has only just begun. One has to wonder about the transparency of it all. People surveyed in PR Week's Cause Survey 2006 mentioned companies who made a difference, but do they mention them solely based on the companies' communications and media campaigns?

The following example shows the good in cause marketing. But buyer and nonprofit beware. Get out your critical thinking skills before embarking on cause marketing relationships. Get PR Week's Study to understand what companies, nonprofits and individuals are thinking and acting upon. Be sure to do your homework when considering a cause marketing relationship.

~Every October for the past 13 years, shoppers at Marshalls department stores have played a role in ending domestic violence, just by filling their carts with clothing, shoes, and household goods. On the day Marshalls hosts its annual “Shop ’Til It Stops” benefit, the retailer donates 1% of all sales from its 700 stores to the San Francisco based Family Violence Prevention Fund (FVPF), providing support to the FVPF’s efforts to prevent domestic violence and help victims nationwide. This year, not only did Shop ’Til It Stops Day generate more than $300,000 to fund public education and training programs, but it also raised awareness among hundreds of thousands of shoppers about the issue of domestic violence against women and children.~

Top Companies Mentioned by Respondents:
Microsoft
Target
Wal-Mart
McDonald’s
Yoplait
Avon 3
Newman’s Own

VOICES SELECT | ADVOCACY |

Net Neutrality Resurgence
COANEWS is involved in the production and distribution of a new highly charged video alerting people to an upcoming “lame duck” congressional push to remove the all important Net Neutrality. If you not familiar with the issue you can learn more here: (http://savetheinternet.com).

The basic idea is that big Internet providers want to be able to turn the Internet into more of a cable system where they control what content you get at what speeds. Now that the elections are over un-elected congressmen can pass unpopular bills (like those removing net neutrality) before they leave office. It’s called a “lame duck” session — what's "Lame Duck"

VOICES SELECT |AUGUSTEN BURROUGHS — RUNNING WITH SCISSORS

What a great movie! I saw only a 30 sec commercial on TV, but somehow it resonated with me and I saw it with 5 friends. The subject matter is intense —a precocious, only child with a narcistic mother and alcoholic father is adopted by the family's shrink. Clearly over the top, a chaotic story unravels, sometimes hilarous, and sometimes taboo. It's the memoir of Augusten Burroughs, who is also in the process of writing a series for SHOWTIME. The book Running with Scissors has been on the New York Times best seller list for over 2 and half years and was adapted and directed for film by Ryan Murphy, creator of Nip/Tuck fame. Great acting from Annette Bening, Alec Baldwin, Brian Cox, Joeseph Fiennes and Gweneth Paltrow. This movie is a must see!

Check out this book too: Possible Side Effects "Unflinchingly, he gouges himself (literally and figuratively), bleeds, gets it on paper - often without a neat resolution or the genre's obligatory epiphany - and then makes you laugh. Now that's genius." - The New York Times Book Review

POLITICAL ADVERTISING. DOES IT GET ANY MORE OBNOXIOUS?

Political-advertising spending has zoomed past projections and is headed toward a stratospheric $2 billion-plus this year, some 17.6% more than 2004.
~Source ADAGE~
~~~
A familiar excuse for negative advertising is that "everybody does it." Newspaper stories about attack commercials usually include a sampling of harsh Democratic spots in an effort to appear evenhanded. But there's really no comparison between what the two parties and their respective surrogates are doing. According to factcheck.org, a respected site that reviews the accuracy of various ads, "the National Republican Campaign Committee's work stands out this year for the sheer volume of assaults on the personal character of Democratic House challengers."

Negative Democratic ads tie Republican candidates to President Bush, and to the Iraq war, or accuse them of being in the tank for the oil or pharmaceutical industries. But Democratic ads do not charge that their opponents "prey on our children"—even though one recently resigned following accusations that he did precisely that. One can only imagine the ads Republicans would have made this year if Mark Foley had happened to be a Democrat. Spreading hatred and poisonous lies about one's opponent has become an ordinary and almost accepted part of running for office. Go to SLATE story

NAPSTER OFFERS FREE DOWNLOAD OF THE DAY

Free Download of the Day offers music fans a free MP3, which is compatible with a range of MP3 players including all iPod models, from an emerging or established artist each day of the year.

"Napster's Free Download of the Day will feature the best up-and-coming bands and a few surprises from some big stars," said Matthew Adell, vice president of music services for Napster. "We believe a new, free MP3 each day will be exciting for music fans and will prove to be a great way to create awareness for artists and value for marketers, who can work with Napster to associate their brands with this great music."

VERIZON WIRELESS CUSTOMERS CAN "BOO"- GIE WITH SPOOKY RING TONES

This Halloween, Verizon Wireless customers can personalize their wireless phones with "spooktacular" ring tones and Ringback Tones. Customers with Get It Now(R)-enabled handsets can select tunes from classic Halloween horror films and songs right on their wireless phones. Some available tones are:
* Tubular Bells (Theme from The Exorcist)
* Werewolves of London (Warren Zevon)
* Bewitched (Theme)
* Time Warp (The Rocky Horror Show)
* Halloween (Siouxsie And The Banshees)
* The Storm (Theme from Bram Stoker's Dracula)
* Science Fiction Double Feature (The Rocky Horror Show)
* Thriller (Michael Jackson)

HALLOWEEN CANDY WEB SEARCH STATS ON LYCOS

The top five most-searched candy treats this Halloween season on the Lycos search engine are:
1. Dots
2. Snickers Bars
3. Hershey's Chocolate
4. Licorice Sticks
5. Nerds

VOICES SELECT | ADVOCACY |

VIDEO THE VOTE
In 2000 and 2004, problems plagued the polls in different parts of the country: long lines, eligible voters turned away, voter intimidation, misallocation and malfunctioning of voting equipment. They were underreported on Election Day. Days and weeks later, a more complete picture of voter disenfranchisement emerged—but it was too late. The elections were over and the media had moved on. Starting this election, citizen journalists—people like you and I—will document problems as they occur. We'll play them online, spread word through blogs and partner websites, doing our part to make sure the full story of our elections is told.

VOICES SELECT | CLASSIC MOVIE|

THE THRILL OF IT ALL
This romantic comedy directed by Norman Jewison, written by Carl Reiner and Larry Gelbert, starring Doris Day and James Garner takes us into the farcical world of television and advertising in the early 60's. Happily married Beverly Boyer is the ultimate affluent housewife, but her life is about to change dramatically when her obstetrician husband takes her to a dinner party where she meets the president of a soap company. Beverly charms him with her simple family story and is asked to become the TV pitchwoman for his product. After the ads air, Beverly becomes a celebrity and is stopped everywhere she goes to the chagrin of her husband. This movie is humorous in illustrating the classic problems surrounding marriage, raising a family while working, and gender roles. The acting is first-rate and there's product placement aplenty by Palmolive! Very current issues!

CALL FOR CHANGE:

IT'S TOO CLOSE NOT TO CALL
This year, victory will come down to voter turnout. We've found the Democratic-leaning people who often don't vote in mid-term elections like this one. If we can just get these “unlikely voters” to vote, they'll provide a winning margin in a whole bunch of races.

Over 30 races are in a dead heat – margins of a few thousand or few hundred votes. We’ve tested these calls, and we know they work – the people we talk to are much more likely to turn out. Your calls could tip the balance – but we're in a daily struggle to make sure we're reaching more voters than the Republicans’ infamous turnout program. Can you help?

TO WIKIPEDIA OR NOT TO WIKIPEDIA?

I have to confess, I like Wikipedia. I think everyone probably knows what Wikipedia is— but just in case—Wikipedia is an online encylopedia that anyone can enter facts and figures or create an article. Or as their tagline succinctly states, " the free enclopedia that anyone can edit." Many articles are written by several people. Once I went to Wikipedia to look up some really silly subject that I can't even recall now, but what astonished me was that it was incorrect. Perhaps what bothered me even more was my naivete, it wasn't apparent to me at the time that anyone could add any type of information. And I thought I was savvy! If anyone can edit it, there's bound to be errors and incorrect information. But the cool thing is anyone can dispute the information and correct it. I still go to Wikipedia, but now I double check my facts elsewhere—always a good idea. An interesting article was just published in the Chronicle of Higher Education entitled Can Wikipedia Ever Make the Grade? Turns out some high profile studies show that the site does a pretty decent job at getting the facts straight. Especially when the subject is science. Last year the journal Nature found in a study of factual accuracy that Britannica averaged three errors and Wikipedia averaged four on the same subject. Britannica rebutted the study stating that it was loaded with errors. "Well isn't that special!" Healthy competition for encyclopedias is a good thing. They can only get better from here. Here's one example of why Wikipedia is good source, compare Britannica's description of podcasting and Wikipedia's description of podcasting. Which is more useful?