WHAT'S UP WITH MEDIA TECHNOLOGY CONVERGENCE?

The New York Times recently ran an article, What Convergence? TV's Hesitant March to the NET, about how we aren't going to see the Internet on television screens any time soon. This boils my blood. Ok, I'm probably one of the few who is chomping at the bit to get the Internet on the fabulous flat screen TV we have in our family room. Since we purchased and installed the TV sometime last year I have been dismayed over the fact that although the TV is great with high definition (HD) content, anything produced prior to HD is blurry and low quality at best. Albeit it's large and we can see the TV from a great distance, but three fourths of all content is not HD, so the quality is mediocre. Ok so I'm getting used to this fact. The public has been sold on how great the TV's are, but we also have to purchase other media devices, all which don't work together. And according to the New York Times article, spokespeople from SONY and Sharp basically think people don't care to get the Internet on their televisions. I'm pretty sure that people would like to be able to multi-task, and search the Internet to gain a multitude of media at the same time as watching the broadcast programming.

The TV manufacturers don't want to deal with all the problems that come with the concept. According to the New York Times article, mainly viruses. These companies have made money from the multiple devices that we have in our homes. If we have one large screen at home that does it all, that will begin to cut out the need for multiple devices like stereos, movie download devices, DVD players, etc all which will cut down profit. But, that seems like short term thinking. With media the opportunity for innovation and profit is wide open. So what's the problem? According to Convergence Culture, Where Old and New Media Collide, by MIT Professor, Henry Jenkins, "Delivery technologies become obsolete and get replaced; media, on the other hand, evolve. Recorded sound is the medium. CDs, MP3 files and 8-track cassettes are delivery technologies."

Media is a cultural production and a business. Every type of media whether we see it on a hand-held device, a PC or on a large screen television will continue to evolve. As Jenkins explains, "The perpetual tangle of cords that stands between me and my "home entertainment" center reflects the degree of incompatibility and dysfunction that exist between the media technologies...The old idea of convergence was that all devices would converge into one central device that did everything for you (a la the universal remote). What we are now seeing is the hardware diverging while the content converges."

Media content is growing and can be found everywhere. In window displays, digital billboards on the Turnpike, digital displays in elevators, at the grocery store and in train stations. We are watching a redefining of culture that is shifting all around, us every day. We are inside and outside of it, whether we are producing or consuming it. Media never stops converging, regardless of the devices available to incorporate the media we want to produce and consume. While the device manufacturers and technology companies try to sort it all out, consumers will continue to seek and use the media they want and work-around the devices. Anyway, a few months ago we were at a friend's house who had a device that allowed Internet browsing on a flat screen TV. I was very disappointed to realize that the text was so tiny it was impossible to read unless you were a foot away from the screen. Images were great, text not so great. I generally sit about 9 to 14 feet away from the TV. Oh well. I'm fine with my large computer screen.

WENDY'S TV AD DEPICTS PEOPLE HUFFING HELIUM

The ad: Wendy's commercial shows people lined up to inhale helium, showing how their voices change. We've seen it before on sitcoms too. People are floating on the ceiling and and the voiceover says, “Filling up with just anything, that's wrong. ” Well apparently Wendy's and their ad agency think there's nothing wrong with filling up on helium.

Wendy's, well-known for its old and highly effective Where's the Beef ? ads, are now running a TV ad depicting people breathing in, also known as "huffing" helium. Here's a company whose slogan is "Wendy's is Committed to Doing What's Right" apparently unaware of the potential harm of the inappropriate “message” they are delivering to young people and adults--that it is ok and fun to intentionally inhale helium and, by extension, other chemicals and gases. Helium is an inert gas under pressure in its canister that displaces oxygen in the lungs and consequently deprives the brain of oxygen when sniffed or "huffed. " This can lead to lightheadedness, disorientation and possible loss of consciousness. This is a dangerous message to be sending. Hopefully consumer advocates will convince Wendy’s to reconsider airing this commercial.

Here's who to contact:
Corporate Office: Wendy’s One Dave Thomas BoulevardDublin, Ohio 43017 614/764 – 3100 (Ms.) Kerrii B. Anderson, Chief Executive Officer & President Denny Lynch, Senior VP, Communications Ph: 614/764 – 3553; Fax: 614/764 – 6707Bob Bertini, Director, Communications Ph: 614/764 – 3327 Fax: 614/766 - 3946

On another note...
There's a new Center on Addiction and Substance Abuse at Columbia University (CASA) report, The Importance of Family Dinners IV, finds that compared to teens who have frequent family dinners (five or more per week), those who have infrequent family dinners (two or fewer) are three and a half times likelier to have abused prescription drugs; three and a half times likelier to have used an illegal drug other than marijuana or prescription drugs; three times likelier to have used marijuana; more than two and a half times likelier to have used tobacco; and one and a half times likelier to have drunk alcohol.