NONPROFIT CREATES MEDIATED ENVIRONMENT IN NYC STREETS

The March 25th edition of the Chronicle of Philanthropy highlights an effective use of new technologies like SMS mobile marketing and building projections to create a mediated environment. Nonprofit organization, Pathways to Housing in NYC uses video projection as an awareness and fundraising effort to effect change in the homeless population. Although many people just walk past homeless people on the streets of Manhattan, this projection installation forces citizens to see that there is a way they can get involved without directly interacting with homeless people on the street.

Pedestrians are asked to make a small donation via their cell phone that would be added to their mobile phone bill in a similar fashion to what was recently used to provide financial support in the aftermath of the earthquake in Haiti. When a donation is made by a donor-pedestrian the video projection reacts to show the person who was seen sleeping at the bottom of the building get up and walk through a doorway of an apartment. The projection was set up at nine locations over a three-day period.

WHY WOMEN ARE THE MARKET FOR CHANGING THE WORLD

According to The She Spot co-authors, Lisa Witter and Lisa Chen, the secret to changing the world is hidden in plain sight—in fact, it’s half the population. Women vote more, volunteer more, and give to more charities than men do. They control over half of the total wealth in America.

Witter and Chen reveal surprising insights into women’s real social priorities (for example, in one poll only 7% of women identified “protecting reproductive choice," supposedly the women’s issue, as a top priority for Congress). They describe four core principles—care, control, connect, and cultivate—for designing messages that will resonate with women of all ages and backgrounds. And using case histories from companies like Home Depot, T-Mobile and Kellogg’s as well as nonprofits like MoveOn.org, The American Lung Association and The Environmental Defense Fund, they explain precisely how to put these four principles into practice.


According to Witter in a commentary in ODE magazine, one very good case study is that of the women of Rwanda. "The 1994 genocide in Rwanda left the country in tatters, its future fraught with uncertainty. Of the more than 800,000 people killed, most were men and boys. Rwanda’s remaining population was 70 percent female. Fast-forward to the present day: The economy has revived and is holding steady. Major road arteries between cities and outlying villages, which were destroyed, have been rebuilt. Today, the Rwandan lower house of Parliament is nearly half female, the highest percentage of women in any parliament worldwide. Girls are attending school in record numbers.

The women of Rwanda are behind one of the most inspiring comeback stories of national transformation in recent history. And while their story is dramatic, it’s not unique. Indeed, in the field of international development, women have emerged as the not-so-secret secret to changing the world."

Read the transcript of the Chronicle of Philanthropy's Live Discussion What Women Want

IS MEDIA INDUCED PHILANTHROPY A GOOD THING?

Are shows like Extreme Makeover or more recently Oprah's “Big Give” (both on ABC) really philanthropic or just ratings boosters and product placement vehicles? Over the years I have been wondering whether these free handouts are truly successful and who they actually benefit in the long run.

We are all told the American dream is all about owning a house with a little white picket fence. Perhaps these reality television make-overs appeal to us in that same dreamy sense. Wouldn’t we all just love for someone to recreate our homes for free? Or is this show popular because people think by watching from their own TV they too are somehow part of the volunteer and philanthropic movement?

On the ABC, Oprah’s Big Give website it states, “In eight one-hour episodes, a diverse, determined and competitive group of ten people are given the challenge of a lifetime — to change the lives of complete strangers in the most creative and dramatic ways.” I think Oprah is probably one of the most ‘activist’ celebrities on television today, but perhaps rather than using contestants, her producers should consider actually highlighting “real people” who are really living this work daily across the country.

Although bad-luck-gone-good might make for interesting television I often wondered how did the people on Extreme Makeover handle the renewed sense of home ownership in the long-term? The show has been on for a long time, but I’ve never seen a reunion show highlighting “where they are now” …like measure the outcome/investment of the work done and money that’s been spent.

What’s prompted me to write about this is that the Marrero family, in Camden, a recipient of an Extreme Makeover home built by JS Hovnanian and Sons in 2007 has now put their home on the market for sale at $499K according to an Asbury Park Press article. I thought a reaction to the story by someone on the APP website hit the proverbial nail-on-the-head. Is the family advised and consulted on how to pay for the house and the bills associated once the film crew leaves? This house was built in Camden. Or does a show like Extreme Makeover get involved or care about how the home may-or-may not fit into the city's urban renewal planning?

Apparently the land the home was built on is owned by Urban Promise, which curiously has a video piece from ABC’s 20/20 on children in Camden that takes you to an affiliated story on “Waiting on the World to Change”. The article goes on to talk about Camden being the most dangerous city in America to children.

So one has to scratch their head and ask, why when the family had lived in a cockroach infested brownstone prior, would Extreme Makeover build a huge house in Camden where there are nearly no comparable homes in that price range which is at the top of the market. And why is the family trying to sell the home less than a year later?

Is this really responsible philanthropy? In an article by Joshua Horwitz for the Chronicle of Philanthropy he explains eloquently, “Television offers a great opportunity to educate and to make people passionate about causes — especially when a philanthropist and television personality as popular as Oprah Winfrey is sponsoring the lessons.” I agree. But like everything else in the media, we really need to think about the messages we are taking in and be aware of their strengths and weaknesses. Maybe a few inconsistent and ill-informed philanthropic messages are better than none. But I'm not sure. Perhaps it's just fertilizing the ground for telling the real stories about volunteerism and philanthropy.

What do you think?

VOICES SELECT | GREATER GOOD MAGAZINE: NEW SOURCES OF HOPE

Hillary and I have been looking for a great magazine of real giving and I think Greater Good might just fill the bill. I usually don't look at or read what I perceive as junk direct mail campaigns. This time I opened up the bright sunny package and began reading the appeal, "For too long studies of human emotion have focused on the roots of violence, aggression, and selfishness rather than kindness, compassion, and love. Scientists have charted the "fight or flight" portion of our nervous systems, but they're just starting to map out the pro-social brain. We know more about anger than compassion, more about causes for divorce than what makes long-term intimacy."

I was immediately compelled to further investigate the magazine and what I found is that it's from the Greater Good Science Center at UC Berkeley. According to Co-editors, Jason Marsh and Dr. Dacher Keltner, the Greater Good, "fuses ground-breaking research with inspiring stories...on human happiness, virtue and well-being." Here's the best part, "it explains how to convert the research into action." Greater Good is tailor-made for my interests and clearly speaks to me.

They are now on their 7th issue and the website is terrific, with podcasts and a lot of great information.

SEEDS OF PEACE: ANNUAL CONCERT OF PEACE

On Tuesday, September 11, 2007, at 7:30 pm Musicians 4 Harmony is hosting their Sixth Annual Concert for Peace at the Symphony Space (95th Street at Broadway) in New York City. This year, Musicians 4 Harmony has elected to donate the proceeds from this concert to Seeds of Peace. The concert will include performances by legendary pianist Claude Frank and master Chinese pipa player Wu Man, in addition to many other talented musicians who will appear in this special event.

Seeds of Peace develops and empowers young leaders from regions of conflict to work towards peace through coexistence and conflict resolution. Since 1993, Seeds of Peace has graduated over 3,000 teenagers and young adults from several regions of conflict and has reached several thousand more in their communities through initiatives such as the International Camp in Maine.

Tickets are on sale now ($35, $75, $125 including reception afterwards) at 212-864-5400 and all sales will go to Seeds of Peace.